Onif is a flower studio where beautiful flowers come alive. Onif sells made-to-order flowers created by the delicate fingertips of a florist, and it also offers a flower design class. dyr Joolia developed the naming and logo design for Onif based on the use of pure Korean characters. The brand conveys the meaning of petals that have bloomed all over the world in just two syllables. We also built a brand identity that would embody the story behind the name of the brand. We used the shape of the leaves and stems of fresh flowers as a way to complement the English spelling of the brand name Onif. The unique and natural drawing illustrates the floral symbol of the brand. It conveys the delicate sensibility of the flower studio as well as the identity of flower design that only the brand Onif can express.