The Pleasure of Coffee, coffee lusso
CK Corporations Co., Ltd. is a Korean coffee-specialized company that covers all areas of coffee, from education and coffee supplies to importing and selling machines. The company boasts state-of-the-art roasting facilities, infrastructure, and professional manpower. CK Corporations Co., Ltd. produces the brand Coffee Lusso and is spreading the specialty coffee culture through its flagship store. dyr Joolia established an independent visual identity for the renewal of the Coffee Lusso brand by focusing on key visuals and product direction cuts. We also created the design for Coffee Lusso’s official website. The visual identity, inspired by the illustration on the product packaging, conveys the differentiated sensibility of the brand identity while deeply expressing the brand philosophy of Coffee Lusso, to bring the joy of coffee to everyday life.
